Confused?? No worries lets make your MailChimp GDPR compliant.
So you know you need to be compliant, you just can’t work out what to do? Don’t worry, the video below will show you what you need to do to make your MailChimp GDPR compliant.
The steps you need to take to make your MailChimp GDPR compliant:
- Update your list to enable GDPR fields
- Create a campaign, using the handy MailChimp GDPR Theme
- Send the campaign
- Create a Segment in your list
- Sit back and wait for people to Opt In
- Check your segment to see the results
- Clean the list/create a new list.
What does that all mean?
Well, you are basically enabling GDPR for the list (important step), then sending an email to your list and asking them to Opt In. Within your own MailChimp account, we then segment off anyone who OPTS IN for email marketing – this basically gives us the people who are willing to receive emails. You can then copy those people into a new list, called let’s say – New GDPR Compliant List. This will have people you KNOW you can email. Alternatively, you can delete anyone who doesn’t Opt In and wallah you’ve done everything to make your MailChimp GDPR Compliant!
You’ve only gone and done it haven’t ya! Well done. You’re now slightly more GDPR compliant than you were before – if you’re struggling to get other aspects of your business GDPR compliant then I would suggest visiting: Network and Security who are a St Albans and London based company who have a great handle on GDPR and solutions for any size business!
I hope this helps and I hope it removes a little bit of your daily stress. GDPR can be a scary thing, I know this because I made this. If you get stuck at all, please feel free to reach out to me via email firstname.lastname@example.org or via Facebook messager @Chrispikeuk