The Wedding Package has been a tried and tested method of sales for venues for many years – why change it, you ask?  There are some great benefits to the static package, namely:

  • Minimum and guaranteed spend
  • Easy wins
  • Quicker sales process as quotations are numbers focused rather than item focused

But some considerable downsides too:

  • More couples are looking for a tailored experience so are put off by a “one-size-fits-all” approach
  • With a set package comes a “cheaper” mindset as this has been the standard for so long. Bespoke says tailored and can also feel more luxe
  • Couples are encouraged to negotiate, this means pulling out items from your packages – this can affect revenue
  • Less opportunity to upsell

 

So why choose a bespoke package for your venue?  Here are some considerations for your next package review:

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