So, you have a big decision to make for your business – and it’s scary, and it’s huge, and it’s potentially life changing.  Ok, maybe not life changing, but maybe it is or could be. You don’t want to jump in head first without considering the outcomes, but you don’t want to spend forever “umm-ing” and “ahh-ing” over it either.  That’s where writing a Business Case comes in.

What is a Business Case?
A Business Case is a document which outlines your problem, potential solutions, preferred solution and the reasons why.  It is usually used to give to stakeholders or senior team members in large corporate businesses to communicate and justify the creation of specific projects or big decisions like hiring, firing and purchasing.
But, if it’s for corporate businesses, why do I (the SME or Solo-preneur) need to write one? 

Ultimately you don’t need to because you are likely to be the decision maker – what you say goes!  But, I propose that you should try it, at least once! A Business Case is a great way to manage your thoughts and can help you structure your decision making and ensure you have covered all angles.  That way you know you are making the right decision for your business.

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